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As you may have noticed, there has been little activity on this blog for almost a year – essentially, I am now blogging in one place: www.advanced-web-metrics.com, to follow the content of the book. I will maintain this blog content for reference, but plese be aware any coding is probably out of date. However I [...] [ Čítaj celý článok ]

Its been a while since Google Analytics-Experts’ last blog post and with all the exciting news these past two weeks its given us the perfect opportunity to get back in the swing of things. Here’s a summary of events: Urchin 6 software released It’s been a long time coming but now after 5 years of [...] [ Čítaj celý článok ]

Visual Sciences (Formerly known as WebSideStory), a leading provider of real-time analytics applications is to be acquired by Omniture. The acquisition is believed to be a stock and cash transaction valued at approximately $394 million. With Omniture acquiring Visual Sciences it will create a company capable of delivering leading products and services in the online [...] [ Čítaj celý článok ]

Analytics Index have come up with a great widget for iGoogle that allows you to see important KPI information from Google Analytics directly in iGoogle. KPI’s included: New vs Returning Visitor ratio Average Visits per Visitor ratio Length of Visit Goal Conversion rates Analytics KPI gadget features: Color-coded results to highlight trends View week on [...] [ Čítaj celý článok ]

Looking for further information on what features the new version of Google Analytics has to offer? Adam Ostrow has posted a comprehensive list of features and tips. http://mashable.com/2007/05/09/27-google-analytics-features/ [ Čítaj celý článok ]

Google Analytics yesterday unveiled the new version of its free web analytics service, introducing a fantastic new user interface with some impressive new features. Customisable Dashboard Site Overlay enhancements Geo Targeting enhancements Email Reporting Pdf Extracts Improved Advanced Visitor Segmentation New Help Resource Being a Google Partner, we had the privilege of being a beta [...] [ Čítaj celý článok ]

US analytics company SageMetrics has been acquired by BlueFreeway, a leading global provider of digital and interactive marketing services. BlueFreeway will make an initial payment of $1.25m USD with additional performance based payments being earned over a three year period, 2008, 2009 and 2010. SageMetrics, founded in 1997 and based in Los Angeles, California has [...] [ Čítaj celý článok ]

Hitwise, the company which helps clients monitor the performance of their websites, providing daily insight on how 25 million people interact with over 900,000 websites has been acquired by Experian for $240 million. Experian provide analytical and information services to businesses and consumers to help manage the risk and rewards of commercial and financial decisions. [...] [ Čítaj celý článok ]

We came across the following web site yesterday – ico.gov.uk This ICO is the Information Commissioner’s Office – the UK’s independent authority set up to “promote access to official information and to protect personal information by promoting good practice, ruling on eligible complaints, providing information to individuals and organisations, and taking appropriate action when the [...] [ Čítaj celý článok ]

Quick post: Avinash is to join the web analytics team: http://www.brianjclifton.com/blog/2007/03/07/avinash-kaushik-joins-google/ Most people in the industry know of Avinash – he is one of the industry’s major proponents of web analytics with his excellent vendor agnostic blog Occam’s Razor, and his humerous and inciteful presentations at places such as eMetrics – he is also writing [...] [ Čítaj celý článok ]