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Last Thursday, Robbin wrote a post on attribution modeling without Google Analytics Premium. In that post she shows how you can use Excel to generate a first touch, linear, and first/last touch attribution model for your conversions or ecommerce transactions. This is a topic that a lot of you are interested in, judging by the Read more... [ Čítaj celý článok ]

This week’s topic is SEO. In this episode we answer: - What are the best tools for SEO? - How do you deal with and segment (not provided) data? - What to do with canonical hostnames (www.example.com vs. example.com)? - If I have multiple domains, but one is doing really well in organic search, should Read more... [ Čítaj celý článok ]

A lot of people struggle when it comes to coming up with good content ideas for their blog posts. Obviously they all can’t be winners, but everyone feels the pressure to come up with something worthwhile, meaningful, and engaging. At the end of the day, that’s what blogging is all about, right? I, too, have Read more... [ Čítaj celý článok ]

This post was originally published on the Trada blog, and has been updated to reflect recent changes to Google AdWords. If you work in Paid Search, you know that the term “Remarketing” (often referred to as “Retargeting”) is all the rage right now.  What often happens when buzz-words take wind, however, is misuse by marketers. Read more... [ Čítaj celý článok ]

Until recently, most analysts were giving all the credit for a conversion to the last interaction – because we had no other way to do it. In the picture below, Organic Search would get all the credit for the conversion, yet the visitor used Paid Search to find our site: Now, with Google Analytics Premium, Read more... [ Čítaj celý článok ]

A lot of users have commented on an older post of ours detailing how to use the then-newly updated Facebook app for iPhone. To be specific, we’ve gotten about 40-50 comments (80 including our responses) asking for help with things like feature locations, how to delete posts, and a variety of other questions. However, the Read more... [ Čítaj celý článok ]

Blogs can be an SEO goldmine, but it can be a major challenge to write enough quality material to attract and retain enough quality  visitors to generate positive return on the time invested. Which is why opening your doors to allow writers not employed at your organization to contribute to the blog is such an Read more... [ Čítaj celý článok ]

Social tracking in Google Analytics is changing. Gone are the days where we measured social engagement as an aspect of a visitor. Since I think sometime last week. The social reports were under “Audience”. “Such and such a user” is socially engaged. We’d see whether socially engaged people were more likely to purchase something or Read more... [ Čítaj celý článok ]

This week, Google made the announcement that it would be making “changes” to the campaign level ad rotation settings, an announcement that was far from well-received.  We’re all familiar with the three campaign ad rotation options: Optimize for Clicks, Optimize for Conversions, and Rotate Evenly.  The “Rotate Evenly” option, my personal favorite, ensured ads within Read more... [ Čítaj celý článok ]

This weeks topic is Google Analytics. In this episode, we answer: -What’s causing my page title to be (not set) in Google analytics? – @MarkGinsberg, Twitter -Is it better to have a dedicated mobile site for an eCommerce business or to redesign the site to work across multiple browsers and devices? – David C., LinkedIn Read more... [ Čítaj celý článok ]